What Is A Trademark?
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3min
public
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Published: 10/13/2024
Business, careers & investing
Description
A trademark is a unique symbol, word, or phrase that identifies a company or product. It protects brand identity and ensures consumers recognize and trust products. Trademarks can take many forms, like logos or slogans, and are registered with government authorities. They protect against imitation and ensure fair competition. Trademark protection is crucial for brand building and maintaining consumer trust, allowing companies to build legacies over time. Comparable works include The book "The Trademark Manual" by J. Thomas McCarthy
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